Celebrating
Diversity And Inclusion
in UK Media & Advertising
After the success of the 2023 inaugural MEFA Diversity and Inclusion Awards, in partnership with Campaign, we are delighted to announce the awards are back for 2024. The awards will encompass all protected characteristics including age, disability, gender, race, religion or belief, sex, and sexual orientation.
MEFA will look to promote and celebrate the exceptional achievements of advertisers, media organisations and individuals who wholeheartedly champion diversity and inclusion. This will further underscore the significance of establishing an inclusive industry that genuinely embraces and represents all communities.
The MEFA Diversity and Inclusion Awards will feature seven distinctive categories that recognise outstanding contributions and efforts in promoting diversity and inclusion. Entries and nominations are free of charge.
The winners of each category will be decided by our panel of industry expert judges. This year, our esteemed Judging Panel is chaired by Conrad Persons - President, Grey and Satin Reid - Managing Director, EssenceMediaCom. Scroll down for our incredible line-up of 2024 judges.
Why Should You Enter?
"The MEFA D&I Awards are vital, now more than ever, as it is crucial for organisations to maintain and strengthen their commitment to Diversity and Inclusion. The purpose of these awards is to uncover and uplift great work that is breaking boundaries and reflecting the vibrant, inclusive society we strive to build.
These awards will also spotlight exceptional individuals who are making a long-lasting positive impact, paving the way for future generations entering our industry.
We must continue to champion great work that reflects the vibrancy of our society, while celebrating those who are actively working to create a fairer, more equitable industry for us all.."
The awards entry deadline is Sunday 13 October at 23:59pm.
All In Champion
This special award category is specifically for companies who have made substantial progress in diversity, equity, and inclusion (D, E & I) and have embedded it in their ethos and company culture.
To qualify for this award, you must be an Advertising Association - All in Champion and demonstrate significant improvement since the first all in census.
Creative Excellence
This award celebrates an exceptional campaign (within the last 18 months) with outstanding creative work that champions diversity and communicates powerful messages of inclusion and authenticity. The campaign demonstrates a commitment to authentic portrayal and representation of underrepresented groups.
DEI Champion
This award recognises the efforts on an individual working in a formal DEI role. Their work has led to measurable improvements, such as increased representation, improved inclusivity, and reduced barriers to progression for underrepresented groups. Their ability to think outside the box and tackle DEI challenges in fresh and effective ways sets them apart as a leader in their field.
Inclusive Media Planning and Buying
This award category recognises a campaign (within the last 18 months) that showcases exceptional audience understanding and expertise in media planning and buying; ensuring representation and reaching diverse audiences that are often overlooked or underrepresented.
Hammer
This distinguished award aims to recognise and celebrate a senior leader from a diverse background who has shattered the glass ceiling and made remarkable strides in incorporating
D, E & I across their business.
We are seeking a leader who demonstrates a deep belief in the power of diversity and its transformative impact on businesses.
Unsung Hero
This award recognises those extraordinary individuals from diverse backgrounds, who may have gone under the radar but have made a significant positive impact on those around them. We are seeking nominations for individuals who have dedicated a significant part of their career to volunteering within their organisation(s), working tirelessly to foster diversity and inclusion.